Getting to the Top

How does one promote themselves and get noticed in this vast market of musicians?

Well it seems long gone are the days when you hand out a physical demo or you send a thick envelope filled with press-kit materials for review. Also, not to mention all of the copyright issues at stake if one should be so inclined to have a listen.
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The Music Room

When I first began in the entertainment industry, I was 11 (no not really!) although it seems like it at times with the experience and wisdom I have acquired along my still very young life.

However my career beginning was still rather early in my years, sparked by an insurmountable passion for the arts and how I could contribute in some manner. As a young girl, I would often organize my own film productions (via my parents’ camcorder), design colorful fashion collections using my Crayola™ Crayons or host board meetings with my dolls discussing well… business.

I always inherently knew that I was destined to be active within the arts and entertainment community without question it really was just the option of which path I would choose to get there. Perhaps one day, I will write a book based on my various encounters but for now I just enjoy each day of the ride.

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The Music Room Opens

We are so pleased to open the Music Room at WOM UK and we are also pleased to announce that Alexandra Aguinaga of Alliance Global Media as agreed to be a regular contributor for us.

Alexandra Aguinaga serves as the Chief Executive Officer of Alliance Global Media, a North American company specialising in the acquisition, marketing and digital distribution of international media and entertainment content including film, literary works, short webisodes and new media.  She oversees key management and strategic decisions for the organisation as well as the day-to-day operations.

 Since 1999, Aguinaga has worked within some of the entertainment industry’s leading companies gaining further insight and real world experience.  Her career has spanned with an assorted combination from interfacing on legal teams for A-List talent in film or music to assisting on multimillion dollar campaigns for world class brands to rounding off her last experience at Paramount Pictures. As a certified paralegal, her experience in entertainment law has provided her with a broad understanding of the media and entertainment marketplace.  Aguinaga attended Chapman University in California and Marymount Manhattan College in New York.

 Currently she sits on an advisory committee for Dress for Success, a non-profit organisation dedicated to providing business attire and career development preparation to disadvantaged women seeking to enter the job market.